Our Story

A Michigan agency since 1974

Top O' Michigan Insurance Solutions is a third-generation, locally owned independent agency. Founded in 1974 and still family-run, we sit down with families and business owners across Michigan and stay close long after the policy is signed.

Meet the Team
The Top O' Michigan Insurance Solutions team gathered around a conference table

Three generations of looking out for our neighbors

What started as a single-office agency in the early 1970s has grown into a team of agents across six Michigan offices — Alpena, Hillman, Traverse City, Petoskey, Gaylord, and Iron River. Many of our clients have worked with the same agent, or the same family of agents, for decades.
As a locally owned independent insurance agency, our goal is to be solution provider or choice in our communities.  We will help you manage and plan for your potential risks. As professionals, we assess your needs and offer you a variety of insurance products to choose from.  Service, whether it is in response to an insurance claim or general question, is the most important value we offer you. We work hard to build a trusted relationship with our customers. We strive to make you feel both comfortable with and confident in our abilities by acting as your consultant. We want you to have the confidence in us that your parents may have had and that your children will have. We are an organization dedicated to our customers. We seek out the best companies that offer the appropriate coverages at a fair price.

Our Mission Statement:

We will provide unparalleled and caring service to our clients through our knowledgeable staff and give back to our employees, agency, industry and our communities. Part of our mission is to give back to the Michigan communities we serve. This is something we take action on through We Care.
National Resources, Locally Sourced.

Our History

A Michigan story since 1974

Three generations of the same family, still locally owned, still answering the phone ourselves.

February 1974

Top O' Michigan Insurance Agency is founded

A group of independent insurance agents from across Michigan, led by Don Bartosh, come together to build an agency rooted in the communities they call home.

August 1979

The next generation steps in

Don's son, Brian Bartosh, joins the agency at just 17 — the start of a family commitment that still runs the business today.

May 2007

A third generation joins

Brian's son, Tyler Bartosh, comes aboard, carrying the family's name and values into a third generation of looking out for our neighbors.

August 2017

We become a Keystone partner

Top O' Michigan joins Keystone Insurers Group — staying locally owned while gaining the carrier relationships and resources of a national network. National resources, locally sourced.

November 2018

Spire Insurance Solutions launches

The family launches a sister agency, Spire Insurance Solutions, to serve specialty commercial clients across the country.

2019

Keystone Michigan Partner of the Year

Top O' Michigan is named the #1 Keystone Michigan Partner of the Year — recognition of how far a local-first approach can go.

2024

Modern tools, more time for people

We bring the latest software and AI tools into our day-to-day workflows, streamlining the behind-the-scenes work so our team can spend more time with clients in person and keep building the local relationships our agency is built on.

Today & beyond

An unlimited future

Three generations in, we're still locally owned, still answering the phone ourselves, and still looking out for Michigan — with no limit on what's ahead.

What “independent” means for you

Being independent was a choice, not a default. Top O' Michigan Insurance Solutions isn't owned by an insurance company, and we're not tied to any single carrier's products. Instead, we represent a broad panel of regional and national carriers — including (but not limited to) , Frankenmuth, Selective, Nationwide, Liberty Mutual, AAA, Safeco, Central, Accident Fund, Retailers, Hartford, Travelers, and Fremont — and we shop them side by side to fit your life, your property, and your budget. Coverage and rates are subject to underwriting. That independence also means something underwriters notice. We build long-term relationships with our carrier partners instead of shopping every account to death, so when we bring them your business, they know it's presented well and represented honestly. That matters when it's time to write your policy, and it matters even more if you ever need to lean on that relationship during a claim. When your situation changes — a new car, a new home, a growing business — we re-shop the market for you. You're not stuck with a one-company quote, and you're not the one calling around.

As an independent agency we represent a broad panel of regional and national carriers — including Hanover/Citizens, Frankenmuth, Nationwide, Liberty Mutual, AAA, Safeco, Central, Accident Fund, Retailers, Hartford, Travelers, and Fremont. Coverage and rates are subject to underwriting.

When your situation changes — a new car, a new home, a growing business — we re-shop the market for you. You are not stuck with a one-company quote, and you are not the one calling around.

What that means for you
  • Real choice. We compare multiple companies in one conversation, so you see options instead of a single take-it-or-leave-it quote.
  • We answer to you, not a carrier. Our recommendations aren't tied to one company's products or sales targets.
  • Someone in your corner. When a claim or coverage question comes up, your local agent helps you work through it with the carrier.
  • One local team for it all. Home, auto, farm, life, and business coverage under one roof, with people who know Michigan.
Top O' Michigan Insurance Solutions logo with Keystone partner branding

National resources, locally sourced

We are a Keystone Insurers Group partner — a national alliance of independent agencies that gives us access to specialty markets, carrier relationships, and underwriting tools a single-office agency rarely sees. Big-agency resources, hometown relationship.
Our roots run deep in Michigan soil — where every handshake, every policy, and every act of service connects back to the communities we call home.

Learn More about our Keystone Partnership
What we lead with

Built around how Michigan actually works

Local people you actually know

Walk into one of our offices and get someone who knows the area and the community.

Independent on purpose

Many carriers, one advocate. Your interests come first because we are not bound to any single company.

Your call will always be answered by a human.

We utilize the latest technology and software tools to help our clients while providing great customer service.

Family-run since 1974

Three generations of doing right in Michigan. It is who we are.

Ready to talk to a local agent?

Tell us about your situation and we will shop coverage that actually fits.