Hospitality

Insurance for Michigan hotels, motels & resorts

Tourism runs Michigan, and the property that welcomes those visitors carries risk that a generic business policy wasn't built for — guest property, pools and spas, restaurants and bars, and the kind of liability claims that follow. Top O' Michigan builds hospitality coverage around how your property actually operates and shops it across our carrier panel.

Hospitality risk is its own animal

Every amenity that makes a stay memorable — the pool, the spa, the restaurant, the bar, the conference space — also widens your liability. Add severe Michigan weather, rising repair costs, and the realities of construction type, and it's clear why hospitality belongs with an agent who works in it rather than around it.

We insure properties of all sizes and shop your coverage across multiple carriers so the policy matches your operation, not a one-size template.

Property types we cover

  • Full-service and franchise hotels
  • Boutique and non-franchised hotels
  • Spa and golf resorts
  • Conference centers
  • Bed & breakfasts
  • Properties with dining, bars, fitness centers, and pools

Coverages built for hospitality

Beyond standard property and liability, these are the coverages that matter most for hotels and resorts.

Guest property

Protection for guests' belongings while they're staying at your property.

Liquor liability

For properties serving alcohol in a bar, restaurant, or at events.

Environmental pollution

Including carbon monoxide and Legionnaires' disease exposure — commonly excluded elsewhere.

Spa professional liability

Professional liability for spa and salon services offered on site.

Food-borne illness

Response coverage when illness is traced to your kitchen or dining operation.

Card key & reservation systems

Coverage for the key-card and reservation technology your property runs on.

Hospitality services E&O

Errors-and-omissions protection for the services you provide guests.

Emergency evacuation & fine arts

Evacuation response expense and coverage for fine art and decor on premises.

The full hospitality coverage menu

A complete program can bring property, liability, and additional solutions together in one place. Your agent builds it around how your hotel, motel, or resort actually operates. Coverage is subject to underwriting.

Property

  • Business income — actual loss sustained
  • Equipment breakdown
  • Computers and electronic data
  • Card-key systems
  • Reservation systems
  • Guest property inside the premises
  • Money and securities
  • Ordinance or law
  • Property off-premises
  • Spoilage
  • Utility services — business income and direct damage
  • Water back-up from sewers and drains
  • Fine arts
  • Emergency evacuation response

Liability

  • Bodily injury and property damage
  • Liquor liability
  • Liability for guest property
  • Hospitality services errors and omissions
  • Professional liability for spa services
  • Food-borne illness
  • Employment practices liability
  • Cyber liability
  • Crisis response
  • Contractual liability
  • Additional insured — grantor of franchise
  • Auto liability
  • Medical payments

Other solutions

  • Workers' compensation
  • Business auto and hired / non-owned auto
  • Commercial umbrella
  • Environmental pollution liability — carbon monoxide, Legionnaires' disease, and other exposures most general liability policies exclude
  • Employee benefits

What's driving hospitality claims today

Insuring a property well starts with understanding what's changing the risk. Severe weather, larger liability settlements, and inflation in repair and rebuilding costs all push exposure higher — and the more amenities you offer, the more ways a claim can start. Even your construction type plays a role in which carriers will write the property and on what terms.

Factors we review with you

  • Severe-weather and catastrophe exposure
  • Rising liability-settlement trends
  • Inflation in repair and rebuilding costs
  • Amenities — pools, spas, restaurants, bars
  • Construction type (frame vs. masonry) and carrier appetite

Ways to help manage your premium

  • Bundle policies where it makes sense
  • Maintain a clean claims record
  • Invest in risk mitigation — safety protocols and staff training
  • Review your coverage limits and deductibles carefully
  • Consider optional endorsements to close coverage gaps

We work with you to design a cost-effective program that doesn't compromise on protection.

Serving Michigan's hospitality corridor

We write hotel, motel, and resort coverage across the region's tourism communities — including Alpena, Beaver Island, Cheboygan, Mackinaw City, Harbor Springs, Petoskey, Gaylord, Traverse City, Sault Ste. Marie, Escanaba, Marquette, Frankenmuth, Houghton Lake, East Tawas, Oscoda, West Branch, and Clare. If your property welcomes Up North visitors, there's a local agent nearby who knows your market.

Coverage is subject to underwriting and is not bound or altered until confirmed by an authorized representative. This page is a general overview, not a contract or a quote — contact a local Top O' Michigan agent for the coverages and limits that apply to your property.

Specialized Programs

More Up-North hospitality coverage

FAQ

Hotel & resort insurance, answered

What does hotel or motel insurance cover?

It can include commercial property, general liability, guest property, liquor liability, pollution (such as carbon monoxide and Legionnaires’), and spa or professional liability — packaged for hospitality. Coverage is subject to underwriting.

Am I liable for my guests’ belongings?

You can be. Guest property (innkeeper’s liability) addresses claims for guests’ belongings damaged or stolen on your premises, within the limits set by your policy and law.

Do I need liquor liability for my hotel bar or events?

If you serve alcohol — in a restaurant, bar, or at events — yes. Liquor liability covers claims that general liability typically excludes.

Why would a hotel need pollution coverage?

Hospitality carries real environmental exposures — carbon monoxide, Legionnaires’ disease from water systems, and pool chemicals. Standard policies often exclude these, so pollution coverage fills the gap.

Do you cover B&Bs and resorts, not just big hotels?

Yes — full-service and franchise hotels, boutique properties, spa and golf resorts, conference centers, and bed & breakfasts. Coverage is tailored to your property.

Let's protect your property

Get hospitality coverage shaped around how your hotel, motel, or resort really runs. Talk with a local Michigan agent today.