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Being part of Michigan means showing up for it. Driven by our passion for giving back, our We Care program supports local organizations through fundraising events and donations — and the company matches what our team gives. It's one more way being locally owned shows up in everything we do.
A community dog walk at the Alpena Dog Park from 8:00 AM to noon. Bring your own dog or walk an adoptable shelter dog along a 1 to 1.5 mile route, enter the raffles, and visit pet-focused vendor booths — with proceeds split 50/50 between local animal shelters and our WeCare program. Sponsorships from Bronze to Top Dog, raffle donations, and vendor booths are open now.
See event details & sponsorshipsWe Care is an employee-driven initiative across our Top O' Michigan and Spire team, and it runs all year — not just at the holidays. Our people choose where the giving goes, and the company matches their generosity so every contribution stretches further across Michigan.
We match our team's casual-Friday donations so every dollar they give goes further.
Employees nominate and vote on the local nonprofits we support each quarter.
We host and join fundraising events across Michigan throughout the year.
Every employee gets one paid day each year to volunteer for a cause they love.
A few of the Michigan causes our team has helped — and a snapshot of the kind of work We Care backs.
Year-round adaptive recreation and outdoor therapy for children and adults with disabilities in Northern Michigan.
Visit website →A camp offering therapy, recreation, and support for children with special needs and their families.
Visit website →Youth baseball and softball for kids in the Hillman community.
Visit website →Head Start, senior services, and food programs across Northeast Michigan.
Visit website →Care, shelter, and rehoming for animals in need.
Visit website →
Youth services and support for kids in the Alpena area.
Visit website →Grief support services for children, adults, and families navigating loss.
Visit website →Advocacy and support for children across the Traverse Bay region.
Visit website →More than 3,000 weekly meals for kids in the Traverse City area.
Visit website →
We're always listening for Michigan organizations doing good work. Nominate one for quarterly consideration.