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We've been part of Michigan life since 1974 — and that means showing up, not just for policies, but for the people and places we call home. Here's where you'll find us this season: the events we host and sponsor, plus local happenings near each of our offices. Come say hello.
When our name goes on an event, it's because it brings the community together for something good. Here's what's coming up — we'd love to see you there.
Our free, all-day family car show is back on the shores of Thunder Bay at Starlite Beach — and this year we're staying after dark. Classic cars & motorcycles all day, a food truck, a 50/50 raffle, capped off with a free Movie in the Park at 9 PM. Every dollar raised benefits Feeding Kids Ministry of Alpena, helping feed local kids right here at home.
The Grand Traverse Bay YMCA Golf Classic turns a day on the course into real support for local kids. Top O' Michigan is proud to sponsor this foursome scramble at The Crown Golf Club, where proceeds help fund YMCA youth programs across the Grand Traverse area — childcare, summer camp, youth sports, swim lessons, teen programs, and financial assistance for the families who need it.
Paws for WeCare is our morning dog walk that gives back to the communities we call home. Bring your own dog or walk an adoptable dog from a local shelter along a 1 to 1.5 mile route, enter the raffles, and visit our pet-focused vendor booths. Proceeds are split evenly — 50% to local animal shelters and 50% to our WeCare program — so we can keep supporting northern Michigan.
Sponsors get their name in front of every walker, rescue volunteer, and dog owner who shows up — and the shelters get 50% of the proceeds. To be included on the printed signage, we need your logo by August 31, 2026. Sponsorships after that are still welcome and appear online and in our thank-you posts.
To sponsor, donate a raffle item, or reserve a booth, email Marketing@TheSpireTeam.com or call (989) 356-6133.
A look back at recent get-togethers around our northern Michigan communities.
From Alpena to Traverse City, our neighborhoods know how to throw a good time. We'll spotlight local happenings near each of our offices right here — festivals, fundraisers, parades, and community days worth marking on your calendar.
If there's a community event happening near one of our offices that we should feature, we'd love to hear about it. Send us the details and we'll help spread the word.