Craft Beverage

Raise a glass — Michigan breweries, distilleries & wineries

Great craft beverages come from customizing and blending the process until it's just right. We believe your insurance should be built the same way. From tank to tasting room, we tailor coverage to how you actually produce, serve, and sell — and we'll come talk it through with your distillers, distributors, and retailers.

Coverage as custom as your recipe

A craft producer is really several businesses at once — a manufacturer, a retailer, a hospitality venue, and sometimes a farm and event space too. Each one carries distinct risk, from a tank collapse on the production floor to a slip in the tasting room. We build a program that follows your product from raw ingredients through the glass in a guest's hand. This page is part of our broader food & beverage program.

Operations we cover

  • Production and processing facilities
  • Tasting and tap rooms
  • Retail and farm operations
  • Facility tours and special events
  • Distribution to retailers

Coverages unique to production

Tank collapse & leakage

Protection when a fermentation or storage tank fails — a uniquely costly craft exposure.

Spoilage & refrigeration

Covers loss when temperature control or refrigeration breaks down, including in transit.

Product contamination

Beverage and food contamination plus product-withdrawal expense.

Craft beverage valuation

Values aging and in-process product the way craft producers actually carry it.

Liquor liability

For tasting rooms and events — with assault & battery coverage available.

Business income from suppliers

Dependent-property coverage when a key supplier's loss interrupts your production.

More coverages we can include

  • Beverage and food contamination
  • Business income from dependent properties
  • Craft beverage valuation
  • Delivery errors & omissions
  • Brewery / winery processing errors
  • Employee dishonesty
  • Harvested crops
  • Intellectual property — copyright, patent, trademark, or trade-secret infringement
  • Personal property off-premises & in transit
  • Processing water
  • Refrigeration breakdown in transit
  • Spoilage
  • Tank collapse & leakage
  • Utility services — direct damage & business income
  • Product withdrawal expense
  • Liquor liability
  • Assault and battery
  • On-TAP server training available
  • Cyber liability
  • Special events and bonds
Real-world claim scenarios

It could happen to you

Processing errors

Processing errors coverage can be added to your policy — protection that isn’t part of the standard commercial property form. It covers sudden, accidental damage to craft beverage products from unintentional blending, water that dilutes the product, over- or under-addition of chemicals or ingredients, or ingredients used incorrectly for the batch.

  • An over-added ingredient you can’t correct leaves a beer unfit for consumption — coverage helps with the cost of product that can’t be sold or distributed.
  • An employee blends the wrong varietals into a wine; the flawed, undrinkable blend can’t be corrected — coverage protects your bottom line from the lost value.

Delivery errors & omissions

Delivery errors & omissions coverage can be added to your policy — protection that isn’t part of standard general liability. It covers financial damages your company could be liable for because of an error in the delivery process.

  • A customer’s order is filled incorrectly in the warehouse and the mistake isn’t caught until delivery, leaving the customer with a financial loss.
  • A delivery truck breaks down and a customer’s event-day order doesn’t arrive on time, costing them revenue at the event.

Coverage is subject to underwriting and is not bound or altered until confirmed by an authorized representative. This page is a general overview, not a contract or a quote — contact a local Top O' Michigan agent for the coverages and limits that apply to your operation.

FAQ

Craft beverage insurance, answered

What insurance do breweries, distilleries, and wineries need?

Typically property and general liability plus production-specific coverages: tank leakage and collapse, spoilage and refrigeration, product contamination, liquor liability for tasting rooms, and proper craft beverage valuation. Coverage is subject to underwriting.

Is my product covered if a tank leaks or fails?

It can be. Tank leakage and collapse coverage addresses the loss of product (and the tank) from a covered event — an exposure unique to production operations.

Do I need liquor liability for my tasting or tap room?

Yes, if you serve. Liquor liability covers claims from serving guests, which standard general liability often excludes — tasting rooms and events typically need it.

How is my product valued for a claim?

Craft beverage valuation matters — finished and in-process product can be worth far more than raw ingredients. We make sure your policy values inventory appropriately, not just at cost.

Are facility tours and special events covered?

They can be. Liability for tours, events, and distribution can be built into your program, tailored to how your operation runs.

Let's protect what you've crafted

From the tank to the tasting room, get coverage built around your craft. Talk with a local Michigan agent today.