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Come back often for all the latest insurance news updates.
Posted:
in
Commercial Insurance
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Construction
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Contractors
,
Homeowners
,
Insurance
5 days, 2 hours
ago
Everything You Need to Know Before Starting Your Construction Project
Tags:
- builders risk
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- new construction
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- construction
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- project
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- michigan
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- builder
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- new home
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- new commercial build
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- traverse city
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- alpena
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- grand rapids
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- detroit
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- gaylord
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- petoskey
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- harbor springs
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- manistee
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- holland
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- ann arbor
,
- kalamazoo
Posted:
in
Commercial Insurance
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Hotels
,
Insurance
5 days, 4 hours
ago
Business Type: Hotel, restaurant, and national tournament venueSize: 101-room franchised hotel with 6,600 sq. ft. of event spaceScope: Food and alcohol service, banquet facility, and live entertainmentProjected Revenue: $2 million/yearExperience: Ownership team with 25+ years in hospitality and event operations
Tags:
- business
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- building
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- business insurance
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- commercial
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- entrepreneur
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- venue
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- hospitality
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- hotel
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- restaurant insurance
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- restaurant
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- hotel insurance
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- tournament venue
Posted:
in
Auto Insurance
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Commercial Insurance
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Construction
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Contractors
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Insurance
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Small Business
,
Workers Compensation
2 weeks
ago
If you're an HVAC contractor in Michigan, your business relies on vehicles to keep jobs moving. Whether you're hauling tools across town or responding to a no-heat emergency in January, your wheels are your livelihood. But are you fully protected on the road?
Tags:
- contractor
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- michigan construction
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- hvac
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- business auto
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- commercial auto
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- plumbing
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- heating
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- builder
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- general liability
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- workers compensation
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- OSHA
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- general contractor
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- traverse city
,
- michigan
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- grand rapids
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- alpena
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- gaylord
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- petoskey
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- harbor springs
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- oscoda
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- Grayling
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- Cheboygan
,
- st ignace
Posted:
in
Commercial Insurance
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Construction
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Contractors
,
Insurance
,
Michigan
,
Small Business
,
Workers Compensation
2 weeks, 4 days
ago
If you’re an HVAC contractor in Traverse City, Alpena, Petoskey or anywhere across northern Michigan, you know that staying compliant and protected isn’t just smart — it’s essential. Between tight project deadlines, climbing ladders, and handling costly equipment, accidents can (and do) happen.
Tags:
- contractor
,
- michigan construction
,
- hvac
,
- business auto
,
- commercial auto
,
- plumbing
,
- heating
,
- builder
,
- general liability
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- workers compensation
,
- OSHA
,
- general contractor
,
- traverse city
,
- michigan
,
- grand rapids
,
- alpena
,
- gaylord
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- petoskey
,
- harbor springs
,
- oscoda
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- Grayling
,
- Cheboygan
,
- st ignace
Posted:
in
Claims
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Commercial Insurance
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Cyber Liability
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Data Breach
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Michigan
,
Risk Management
,
Small Business
1 month, 1 week
ago
The Importance of Cyber Insurance for Small Businesses: A Real-Life Example
Cybercrime is on the rise, and small businesses are particularly vulnerable. When a rural broadband provider in Michigan fell victim to a sophisticated email scam, they lost over $27,000. But thanks to their proactive investment in cyber insurance, they were able to recover quickly. Cyber insurance can protect your ...
Tags:
- cyber
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- insurance
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- Global
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- data
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- cyber liability
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- Security
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- Technology
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- business
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- Loss of Income
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- Services
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- cybersecurity
Posted:
5 months
ago
Backstory
Tags:
- business
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- insurance
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- contractor
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- savings
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- manufacturer
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- michigan
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- alpena
,
- gaylord
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- traverse city
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- petoskey
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- insurance agent
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- commercial insurance
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- business insurance
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- general liability
,
- workers compensation
,
- liability
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- auto insurance
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- marquette
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- iron mountain
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- Escanaba
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- Cheboygan
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- oscoda
,
- tawas
Posted:
6 months
ago
If you've driven any stretch of highway recently, you've likely noticed the countless billboards advertising the "largest personal injury attorneys" or touting "record settlements." These flashy signs beg the question: how are these settlements possible on such a massive scale, and what does this mean for the insurance industry—and you?
Tags:
- insurance
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- business
,
- business owner
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- customer service
,
- Best Insurance
,
- insurance for business
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- general liability
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- workers compensation
,
- claims
,
- service
,
- client
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- michigan
,
- traverse city
,
- alpena
,
- petoskey
,
- gaylord
,
- marquette
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- Grayling
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- contractor
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- construction
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- manufacturing
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- retail
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- store
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- brewery
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- social inflation
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- inflation
Posted:
in
Commercial Insurance
,
Insurance
,
Risk Management
,
Small Business
6 months, 1 week
ago
How to Choose the Right Insurance Agent for Your Business: A Guide for Michigan Business Owners
In the world of business insurance, your agent is more than just someone who provides policies – they’re a key partner in safeguarding your business and setting it up for long-term success. So, how do you find the right one? Let’s explore the qualities ...
Tags:
- business
,
- insurance
,
- michigan
,
- alpena
,
- gaylord
,
- traverse city
,
- petoskey
,
- insurance agent
,
- commercial insurance
,
- business insurance
,
- general liability
,
- workers compensation
,
- liability
,
- auto insurance
,
- marquette
,
- iron mountain
,
- Escanaba
,
- Cheboygan
,
- oscoda
,
- tawas
Posted:
in
Commercial Insurance
,
Insurance
,
Michigan
,
Risk Management
,
Small Business
6 months, 3 weeks
ago
What would you do if you received this alarming message out of the blue?
Tags:
- insurance
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- liquor
,
- liquor liability
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- liquor license
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- mlcc
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- hospitality
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- hotels
,
- restaurants
,
- traverse city
,
- michigan
,
- detroit
,
- grand rapids
,
- gaylord
,
- marquette
,
- st ignace
,
- license
,
- agent
Posted:
in
Michigan
,
Small Business
7 months, 3 weeks
ago
At Top O' Michigan Insurance, we’ve always been committed to providing exceptional service and building strong relationships with our clients. Recently, our president, Brian Bartosh, shared how we’ve integrated AI-backed automation into our agency—but not to replace the personal touch our clients rely on. Instead, AI helps us work more efficiently, allowing our team to focus even more on delivering the high-quality service and attention our clients expect.
In his article, Brian explains how AI has reduced the burden of routine tasks, helping our small team stay focused on what matters most: the client experience. To learn more about how AI is helping us streamline our workflows while keeping our relationships personal, check out Brian’s full article: “AI in Action: How AI-Backed Automation Reduced Routine Activities and Tasks from My Team’s Workloads.” Read it here.
Enhancing, Not Replacing, Client Communication
When people hear “AI,” they often think of robots taking over jobs or eliminating human interaction. But at Top O' Michigan Insurance, AI is simply a tool we’re using to improve efficiency behind the scenes. We’ve implemented AI to handle repetitive tasks like policy updates, renewals, and document notifications, ensuring our clients receive timely information—without sacrificing the human touch.
By using AI to automate routine workflows, we’re freeing up time for our team to focus on personalized communication and building stronger relationships with clients. The goal is to enhance the client experience, not replace the personal interactions that are central to our agency’s values.
The Four-Phase Approach to AI Integration
Brian’s article outlines the step-by-step process our agency followed to implement AI successfully. We took a careful, phased approach:
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Building a Solid Foundation – We started by ensuring data integrity, as AI is only as effective as the quality of information it processes. With consistent, reliable data in place, we could move forward with confidence.
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Creating Automated Workflows – Next, we identified key moments when clients expect communication, such as quoting, servicing, and renewal stages. We built automated workflows around these touchpoints, using AI to trigger personalized messages based on specific events.
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Testing and Refining – Before going all-in, we thoroughly tested the workflows to make sure everything worked smoothly. Adjustments were made based on feedback from the team.
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Ongoing Updates – AI is a tool that grows with us. We’re regularly updating our automated messages to ensure they stay fresh and relevant, using AI tools to keep up with changing client needs and industry trends.
The Human Element Remains Key
At the end of the day, our agency remains focused on personal relationships. AI has allowed us to streamline operations and communicate more effectively, but it’s our team that remains at the heart of every interaction. Clients can still expect the same personalized service they’ve come to rely on, with the added benefit of more timely and consistent communication thanks to AI.
Want to Learn More?
In his article, Brian breaks down how AI has impacted our agency’s workflow and the measurable benefits we’ve seen so far. If you’re curious about how AI can work for your business without sacrificing the personal touch, read Brian’s full article here.
